to HomeUpdated 01/20/10
| It is important to
recognize the very significant differences
between consulting firms that deal with product
development and marketing. If you are looking for help
with your idea for some 'new new thing,' the immediate
question is -- do you simply want professional advice or
services to apply for a patent, copyright, or the like
and 'offer it to companies,' or do you want much
more than that. Once you have that patent,
copyright or otherwise, it's the next steps that
are the most critical. You should ask yourself
if you really want to try to handle alone the conceptual,
packaging, manufacturing, marketing and potential trade
issues that must be addressed before your idea can become
a reality. But, you should not waste any time if you believe you have something that can be patented, and our experience indicates that clients know how to work through copyright, trademark and patent processes themselves -- they have their own lawyers with whom they are comfortable to handle the 'nuts and bolts' of discovery and legal challenges. We leave these specialty tasks to others. What we focus on is the next step, i.e., finding a novel answer to the innovation challenge that even the most seasoned manager or inventor can find so elusive. Our firm has engineering design and construction experience as consultants to projects ranging from the largest machine in the world -- see Kurt Andersen's stunning story "THE GENESIS 2.0 PROJECT" in the January 2010 issue (page 88) of Vanity Fair as well as the footnote bottom of this web page that contains a video clip -- to one of the smallest high-precision instruments in space still circulating the Sun. These projects mentioned here may well tell us the final answer on whether there will or will not be global warming. The founder of our group received a NASA award for the "aspect" electronics he designed for the latter project that utilized the first integrated circuits flown in space. Hence, there are some good reasons, we believe, why our firm, Bartley Technologies Inc, can in fact help you experience that 'eureka' moment. And, staying power after the eureka moment is also key to success. Dr. William Foege, director of the National Institute of Allergy and Infectious Diseases (mentioned in Threat of A Flu Pandemic on this web site) and former director of the Centers for Disease Control and Prevention (CDC), commenting on Bill and Melinda Gates investment in malaria research (TIME Magazine January 2, 2006 issue, page 88) on Persons of the Year), compares developments in science today with the Middle Ages -- i.e., it may take decades before an entrepreneur knows if he or she had made the right choices. Foege is quoted opining that 'when you could finally bring the architects, the builders and the artisans together, you could finally build a cathedral. But the artisans working on the cathedral knew that they would never live to see them. And you cannot see any evidence their work suffered from that.' Our founder and C.E.O., a strong mentor for this philosophy, worked closely for seven years (at the beginning of the AIDs crisis) with CDC scientists and the World Health Organization (WHO) in Geneva, Switzerland. Maybe some of our clients also believe they can benefit from some of the aSTG or anterior superior temporal gyrus kind of insightful solutions for which our founder has been noted. (In a study dealing with the 'essence of creative thinking,' presented at an annual meeting in Houston of the Society for Neuroscience, Dr. Bhavin Sheth writes that 'Insight and creativity begin when you break out of the thinking rut that you are in and restructure the problem in a new way.') Apparently, not all of our minds are the same. Some are rewarded by sudden insight from a brain region near the AC or anterior cingulate which reorients attention, perhaps directing the brain away from dead ends and into creative paths according to psychologist John Kounios of Drexel University. (Read Sharon Begley's Science Journal piece [Pg. B1] in the November 12, 2004 issue of the Wall Street Journal.) You may also want to go back and read Christine Gorman's article in the July 28, 2003 issue of TIME Magazine (page 54) to gain further insight into maybe why our group is different. After reading the article . . . yes, you guessed something about our firm's founder. Indeed, he began out of graduate school as a successful manager in the semiconductor industry, served in Washington DC three U.S. Presidents, and ultimately became the State Department's point-person for the Superconducting Super Collider (SSC construction began not far from Former President Bush's ranch in Texas). And, this was after mastering the complexities of high-energy physics while working at the University of Texas-Dallas and later at CERN near Geneva, Switzerland. The search for the Higgs Boson was central to the work of our C.E.O., Bill Bartley when he was involved with CERN in Geneva, and later at the State Department as its SSC coordinator. CERN we will all remember also as the principal venue in the best-seller Angels and Demons by Dan Brown (also author of The Da Vinci Code.) So, although Bill designed complex instruments launched by NASA around the Sun to study the Solar system and galaxy, and coordinated construction of massive high-energy physics instrumentation, he has always had trouble dialing a phone and recognizing right from left. Yet, as Gorman's article notes, 'dyslexics are over represented in the top ranks of artists, scientists and business executives. Perhaps, because their brains are wired differently, dyslexics are often skilled problem solvers, coming at solutions from novel or surprising angles and making conceptual leaps that leave tunnel-visioned, step-by-step sequential thinkers in the dust.' Again, we are talking about people whose brain structure dictates a different approach -- 'unusally insightful, who bring a new perspective, who 'break out of the box' as Yale neuroscientist Shaywitz writes. This quote and other details appear in Betsy Morris' article in the May 13, 2002 issue of FORTUNE Magazine that also lists high achievers with this uncommon brain wiring including former IBM C.E.O. Thomas Watson and HP co-founder Bill Hewiett. Listed who probably had Dyslexia are Albert Einstein, Leonardo da Vinci, Michelangelo, and Winston Churchill. Creative thinking goes beyond our services in conceiving an innovative product -- we also apply it to the marketing phase. As an example, we recently staged for a client an international reception at a prestigious private club on Capitol Hill in Washington DC. The objective was to open dialogue and debate on a totally new homeland security issue, i.e., discuss a highly proprietary maritime platform to address potential terrorism using large cargo containers entering U.S. ports and subsequently entering the aviation theater. Through our many technical and political contacts, we quickly lined up an unique, but collegial, guest list of national leaders -- academics, National Academy of Sciences study directors, NGOs, government pollitical appointees and representatives from both sides of the aisle in the U.S. Senate -- with interest in this highly technical field. Indications are that this will have a significant impact on the safety of America. These are the kind of things, we believe, that can effectively bring the implementation of a good idea to reality. What we do best -- with insight that brings together 'far-flung concepts' -- is 'to hold the innovator's hand' while providing mature counsel and coaching as he or she navigates the challenging waters of taking a new idea to market. Send us an e-mail at our HOT E-mail address: bartleytech_@_yahoo.com (Please back out UNDERSCORE on each side of @ placed to avoid auto-spamming.) |
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